1.内容简单明了；

2.写清楚对方的称呼；

3.介绍自己如何得到客户的信息；

4.一两句话介绍自己公司的重点产品；

5.诚恳表示和客户建立业务关系；

6.第一封信件不要放附件；

7.公司的详细信息，如网站，电话之类的全部放在邮件的签名；

以下是一个例子：

Dear xxx,

Have a nice day!

We get your info from and know you are on the market of jewelry.

This xxx company exporting with good quality and low price 925 silver inlaid gemstone jewelry.

CALL ME FOR MORE DETAILS!

--

Thanks with best regards,

xxx

xxx Factory

Website: xxx

Email: xxx

MSN: xxx

Yahoo: xxx

Sky: xxx

Aim: xxx

TEL/FAX: xxx

Phone: xxx

如果客户没有回复，宜两三天后跟进（以防邮箱被客户拉黑），跟进例文：

Hope you are fine, my friend.

It is regret that I haven't receive any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you!

If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with your.

如果没有下一步回复，就进行长时间跟进，例如节日周末问候，新品推荐等等。

耐心做下来也可以积累很多客户资源。